TY  - GEN
AU  - Wells, William
AU  - Moriarty, Sandra
AU  - Burnett, John; 
TI  - Advertising principles & practice
SN  - 8120326121
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Prentice - Hall
KW  - GENERAL TOPICS OF ADVERTISING
KW  - ADVERTISING AND PUBLIC RELATIONS
ER  -