Tellis, Gerard J. <br/><br/>
Effective advertising  understanding when, how, and why advertising works 

 - Thousand Oaks  Sage  2004 
 - x, 203p.  23cm. 
<br/><br/><label>ISBN: </label>0761922539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEL