TY  - GEN
AU  - Tellis, Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works
SN  - 0761922539
U1  - 659.1 
PY  - 2004///
CY  - Thousand Oaks
PB  - Sage
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -