Rossiter, John R. <br/><br/>
Advertising communications & promotion management 

 - 2nd 
 - Boston  McGraw - Hill  1997 
 - xvi,640p.  26cm 
<br/><br/><label>ISBN: </label>007053943X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROS