TY  - GEN
AU  - Rossiter, John R.
AU  - Percy, Larry
TI  - Advertising communications & promotion management
SN  - 007053943X
U1  - 659.1 
PY  - 1997///
CY  - Boston
PB  - McGraw - Hill
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -