Batra, Rajeev <br/><br/>
Advertising management 

 - 5th  
 - New Delhi  Prentice - Hall  2005 
 - xiii, 754p.  24cm. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>ADVERTISING AND PUBLIC RELATIONS<br/>GENERAL TOPICS OF ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.11  / BAT