TY  - GEN
AU  - Batra, Rajeev
AU  - Myers, John G; Aaker, David A.
TI  - Advertising management
SN  - 8120312198
U1  - 659.11 
PY  - 2005///
CY  - New Delhi
PB  - Prentice - Hall
KW  - ADVERTISING
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - GENERAL TOPICS OF ADVERTISING
ER  -