Arens, William F. <br/><br/>
Essentials of contemporary advertising  

 - Boston  McGraw - Hill  2005 
 - xxviii,558p.  28cm 
<br/><br/><label>ISBN: </label>9780073136660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE