00370    a2200133   4500020001800000082001500018100002200033245004400055260003800099300002300137650003700160650001600197700002300213  a9780073136660  a659.1bARE  aArens, William F.  aEssentials of contemporary advertising   aBostonbMcGraw - Hillc2005g2005  axxviii,558p.c28cm  aADVERTISING AND PUBLIC RELATIONS  aADVERTISING  aSchaefer, David H.