TY  - GEN
AU  - Arens, William F.
AU  - Schaefer, David H.
TI  - Essentials of contemporary advertising 
SN  - 9780073136660
U1  - 659.1 
PY  - 2005///
CY  - Boston
PB  - McGraw - Hill
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -