Bovee, Courtland L. <br/><br/>
Contemporary advertising 

 - 4th ed. 
 - Boston:  Irwin,  1992 
 - xxxi, 775p.  29cm. 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOV