00543 a2200205 4500 38221 38221 WUSLLib 201007b ||||| |||| 00| 0 eng d 025609196X English 659.1 BOV Bovee, Courtland L. 19919 Contemporary advertising 4th ed. Boston: Irwin, 1992 xxxi, 775p. 29cm. Advertising and public relations 17929 Advertising 19920 Arens, William F. 19921 SR ddc 0 0 ddc 0 0 SRC MAIN MAIN REF 2008-11-03 441.00 0 659.1BOV 1439 2017-08-29 00:00:00 0.00 2016-10-31 SR