00414    a2200145   4500020001500000082001500015100002100030245006600051250000900117260004600126300002400172650003700196650001600233700001900249  a0131866222  a659.1bCLO  aClow, Kenneth E.  aIntegrated advertising promotion and marketing communications  a3rd   aNew JerseybPearson Educationc2007g2007  axxxiii, 515p.c28cm  aADVERTISING AND PUBLIC RELATIONS  aADVERTISING  aBaack, Donald