00614 a2200193 4500020001500000082001500015090001600030100002100046245006600067250000900133260004600142300002400188650003700212650001600249700001900265942000700284999001700291952011200308 a0131866222 a659.1bCLO c9650d13433 aClow, Kenneth E. aIntegrated advertising promotion and marketing communications a3rd  aNew JerseybPearson Educationc2007g2007 axxxiii, 515p.c28cm aADVERTISING AND PUBLIC RELATIONS aADVERTISING aBaack, Donald  cPR c38225d38225 001040708REFaMAINbMAINcREFd2008-11-03l0o659.1CLOp23533r2017-08-29 00:00:00v0.00w2016-10-31yPR