Belch, George E. <br/><br/>
Advertising and promotion   an integrated marketing communications perspective 

 - 7th 
 - Boston  McGraw - Hill  2007 
 - xxvi,820p.  29cm 
<br/><br/><label>ISBN: </label>9780073101262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL