TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780073101262
U1  - 659.1 
PY  - 2007///
CY  - Boston
PB  - McGraw - Hill
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -