O'guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion 

 - 4th  
 - Australia  Thomson  2006 
 - xlviii, 781p.  28cm. 
<br/><br/><label>ISBN: </label>032431132X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU