TY  - GEN
AU  - O'guinn, Thomas C.
AU  - Allen, Chris T; Semenik, Richard J.
TI  - Advertising and integrated brand promotion
SN  - 032431132X
U1  - 659.1 
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -