Russell, J. Thomas <br/><br/>
Kleppner's advertising procedure 

 - 15th  
 - New Jersey  Prentice - Hall  2002 
 - xx, 697p.  29cm. 
<br/><br/><label>ISBN: </label>0130328774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / RUS