TY  - GEN
AU  - Russell, J. Thomas
AU  - Lane, W. Ronald
TI  - Kleppner's advertising procedure
SN  - 0130328774
U1  - 659.1 
PY  - 2002///
CY  - New Jersey
PB  - Prentice - Hall
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -