Kotler, Philip <br/><br/>
Principles of marketing 

 - 10th.  
 - New Delhi  Prentice-Hall  2004 
 - xxv, 820p.  28cm. 
<br/><br/><label>ISBN: </label>8120323491 9788120323490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT