00353    a2200109   4500020001500000082001700015100001900032245008900051260004600140300002400186650003300210  a0471678899  a658.827bHIL  aHilicki, Chris  aMay I have your attention pleasebbuild a better business by telling your true story  aNew JerseybJohn Wiley & sonsc2005g2005  axviii, 222p.c23cm.  aUSE OF BRANDS AND TRADEMARKS