Tull, Donald S. <br/><br/>
Marketing research:  measurement & method 

 - 6th  
 - New Delhi  Prentice - Hall  1993 
 - xviii, 863p.;  24cm. 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL