Walker, Orville C. <br/><br/>
Marketing strategy  a decision - focused approach 

 - 5th. 
 - New Delhi  Tata McGraw - Hill  2006 
 - xx, 346p.  26cm. 
<br/><br/><label>ISBN: </label>0070611432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR