TY  - GEN
AU  - Burnett, Ken
TI  - The handbook of key customer relationship management
SN  - 8178084406
U1  - 658.812 
PY  - 2001///
CY  - Singapore
PB  - Pearson Education
KW  - Customer relations
KW  - Marketing
KW  - Sales
KW  - Organizations
KW  - Business
KW  - Information technology
ER  -