00369 a2200121 4500020001500000082001700015100002000032245009000052260004200142300002000184650002800204650001500232 a0844232440 a658.802bCRO aCrosby, John V. aCycles trends and turning points bpractical marketing & sales forecasting techniques aLincolnwoodbNTC Businessc1997g1997 axii,323p.c24cm aMANAGEMENT OF MARKETING aMANAGEMENT