Mooij, Marieke De <br/><br/>
Global marketing and advertising  understanding cultural paradoxes 

 - 2nd  
 - Thousand Oaks  Sage  2005 
 - xvi,269p.  26cm 
<br/><br/><label>ISBN: </label>1412914760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOO