TY  - GEN
AU  - Mooij, Marieke De
AU  - Hofstede, Geert
TI  - Global marketing and advertising: understanding cultural paradoxes
SN  - 1412914760
U1  - 658.802 
PY  - 2005///
CY  - Thousand Oaks
PB  - Sage
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
ER  -