00322    a2200121   4500020001500000082001700015100002200032245003700054260004400091300002200135650002800157650001500185  a0130613177  a658.802bWOO  aWood, Marian Burk  aThe marketing planba handbook    aNew JerseybPrentice - Hallc2003g2003  axix, 202p.c26cm.  aManagement of Marketing  aManagement