Wilson, Richard M.S. <br/><br/>
Strategic marketing management  planning, implementation and control 

 - 2nd.  
 - UK  Butterworth-heinemann  1999 
 - xx, 827p.  28cm. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer analysis<br/>Environmental analysis<br/>Ratio analysis<br/>Distribution Plan<br/>Product Stratesy
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIL