TY  - GEN
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic marketing management: planning, implementation and control
SN  - 8176490709
U1  - 658.802 
PY  - 1999///
CY  - UK
PB  - Butterworth-heinemann
KW  - Customer analysis
KW  - Environmental analysis
KW  - Ratio analysis
KW  - Distribution Plan
KW  - Product Stratesy
ER  -