TY  - GEN
AU  - Nagle, Thomas T.
AU  - Holden, Reed K
TI  - The strategy and tactics of pricing: a guide to profitable decision making
SN  - 013122753X
U1  - 658.816 
PY  - 2002///
CY  - New Jersey
PB  - Prentice - Hall
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - PRICING
KW  - SALES MANAGEMENT
ER  -