TY  - GEN
AU  - Diamantopoulos, Adamantios
AU  - Mathews, Brian
TI  - Marketing pricing decisions: a study of managerial practice
SN  - 0412492407
U1  - 658.816 
PY  - 1995///
CY  - London
PB  - Champman & hall
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - SALES PROMOTION
ER  -