00470    a2200181   4500020001500000082001700015100001600032245003600048260003600084300002200120650001500142650002300157650002000180650002800200700001800228700002100246700002100267  a0470851252  a658.812bMAN  aFord, David  aManaging business relationships  aEnglandbJohn Wileyc2003g2003  axii, 215p.c24cm.  aManagement  aCustomer relations  aSales promotion  aManagement of Marketing  aSnehota, Ivan  aGadde, Lars-Erik  aHakansson, Hakan