Gosney, John W. <br/><br/>
Customer relationship management essentials 

 - New Delhi  Prentice-Hall  2000 
 - xviii, 234p.  25cm. 
<br/><br/><label>ISBN: </label>8120318099 9788120318090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>SALES PROMOTION<br/>CUSTOMER RELATIONS<br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.812  / GOS