TY  - GEN
AU  - Gosney, John W.
AU  - Boehm, Thomas P.
TI  - Customer relationship management essentials
SN  - 8120318099
U1  - 658.812 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MANAGEMENT
KW  - SALES PROMOTION
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT OF MARKETING
ER  -