TY  - GEN
AU  - Davis, Frank W.
AU  - Manrodt, Karl B
TI  - Customer responsive management: the flexible advantage
SN  - 1557865051
U1  - 658.812 
PY  - 1996///
CY  - Massachusetts
PB  - Blackwell
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - SALES PROMOTION
KW  - CUSTOMER RELATIONS
ER  -