00421 a2200157 4500020001500000082001700015100001600032245006200048250000900110260003500119300002300154650001500177650002800192650002000220650002300240 a0749432365 a658.812bCOO aCook, Sarah aCustomer care bhow to create an effective customer focus a3rd  aLondonbKogan Pagec2000g2000 aviii, 215p.c24cm. aMANAGEMENT aMANAGEMENT OF MARKETING aSALES PROMOTION aCUSTOMER RELATIONS