00449    a2200157   4500020001500000082001700015100002100032245007200053260003500125300002300160650001500183650002300198650002000221650002800241700002200269  a0749430982  a658.812bCHE  aCheverton, Peter  aKey account managementbthe route to profitable key supplier status  aLondonbKogan Pagec1999g1999  axiii, 274p.c24cm.  aManagement  aCustomer relations  aSales promotion  aManagement of Marketing  aMcdonald, Malcolm