TY  - GEN
AU  - Cheverton, Peter
AU  - Mcdonald, Malcolm
TI  - Key account management: the route to profitable key supplier status
SN  - 0749430982
U1  - 658.812 
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Management
KW  - Customer relations
KW  - Sales promotion
KW  - Management of Marketing
ER  -