TY  - GEN
AU  - Brown, Stanley A 
TI  - Customer relationship management  : a strategic imperative in the world of e-business 
SN  - 0471644099
U1  - 658.812 
PY  - 2000///
CY  - Toronto
PB  - John Wiley
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - SALES PROMOTION
KW  - CUSTOMER RELATIONS
ER  -