TY  - GEN
AU  - Dibbs, Owen
AU  - Pereira, Patricia
TI  - Promoting sales : a systematic approach to benefit selling
U1  - 658.82 
PY  - 1976///
CY  - Bombay
PB  - Jaico
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - SALES PROMOTION
ER  -