Cummins, Julian <br/><br/>
Sales promotion  how to create and implement campaigns that really work 

 - 2nd  
 - London  Kogan Page  1998 
 - x, 268p.  24cm. 
<br/><br/><label>ISBN: </label>0749424478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>658.82  / CUM