TY  - GEN
AU  - Cummins, Julian
TI  - Sales promotion: how to create and implement campaigns that really work
SN  - 0749424478
U1  - 658.82 
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - SALES PROMOTION
ER  -