Jefkins, Frank <br/><br/>
Modern marketing communications 

 - London  Blackie Academic  1992 
 - viii, 240p.  23cm. 
<br/><br/><label>ISBN: </label>0751401161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>658.82  / JEF