TY  - GEN
AU  - Jefkins, Frank
TI  - Modern marketing communications
SN  - 0751401161
U1  - 658.82 
PY  - 1992///
CY  - London
PB  - Blackie Academic
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - SALES PROMOTION
ER  -