Shimp, Terence <br/><br/>
Advertising promotion supplemental aspects of integrated marketing communications 

 - 6th  
 - Australia  Thomson  2003 
 - xxii, 650p.  28cm. 
<br/><br/><label>ISBN: </label>0030352711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI