TY  - GEN
AU  - Shimp, Terence
TI  - Advertising promotion supplemental aspects of integrated marketing communications
SN  - 0030352711
U1  - 658.82 
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - SALES PROMOTION
ER  -