Fill, Chris <br/><br/>
Marketing communications   contexts strategies and applications  

 - 3rd  
 - Harlow  Prentice - Hall  2002 
 - xxxii, 790p.  25cm. 
<br/><br/><label>ISBN: </label>0273655000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIL