Gilligan, Colin <br/><br/>
Strategic marketing planning 

 - Amsterdam  Butterworth Heinemann  2003 
 - xii, 625p.  25cm. 
<br/><br/><label>ISBN: </label>0750622466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / GIL